This week was another logo challenge, I really enjoy doing logos and this was no exception. Interesting brief where the chief application was on the side of a vehicle. In future challenges we started doing more mockups so that’s something to look forward to! The brief for this was:

Prospero Industries

Company Description:

We make tutoring services for learning finance. We stand out because of our new technologies. Our target audience is people with a middle-class income. We want to convey a sense of eagerness, while at the same time being inexpensive.

Job Description:

You must create a logo using the information given in this brief. They would prefer a pictorial mark that uses the color white. The logo will be printed on the side of vehicles. Take into account the company's values and preferences, and make sure it will work for the planned use-cases.

My submission:

This, for me, was one of those briefs where I instantly had a few good ideas, designed them all out then realised I'd misread the brief and had to start over 😂

As the use case for this was to on the side of vehicles I decided to keep the layout horizontal and the graphic fairly simple. I went with a deep green as a professional "growth" colour. The graphic itself with the upward swoops was to imply upward motion "outside of the box" and I custom drew the Prospero font so I could connect the S up. 

Overall I'm pretty happy with this one, my only major criticism is that outside of the context of a website or brochure I'm not confident it fully communicates education.