This is a logo I was fortunate to do for a small Reiki business based in the US.
Reiki is a healing technique based on the principle that the therapist can channel energy into the patient by means of touch, to activate the natural healing processes of the patient's body and restore physical and emotional well-being.
With this in mind, the client wanted to create a logo that both evoked the spiritual nature of her practice and her Irish roots. We went through a number of concepts for the design before landing on the swirl logo.
The two lines of the gold central swirl symbolize the practitioner and the client’s energies intermingling without touching. I gave this a sharper look to link it to similar Celtic swirls and then paired it with a simple sans serif font (Brandon Grotesque) to make the logo feel clean and keep the focus of the piece on the logomark.
Following this I provided my client with a lookbook for her finished logo that included guidelines for font usage, letterheads, business cards, and merchandise uses for her new logo.
This was a great project to work on and I’m really happy with the end result!